Our Story

Behind the brand

We believe beauty begins in ritual.

Born from a desire to elevate the everyday, we create haircare that’s as intentional as it is indulgent — merging honoured traditions with modern science to transform your routine into a meaningful moment of care.

Handcrafted between France and Australia, every Laffrey product reflects our commitment to craftsmanship, sustainability, and uncompromising quality. From 100% natural scalp and hair oils to exquisite French-made brushes and accessories, we’re here to help you nourish your hair, awaken your senses, and reconnect with yourself.

Our Founder 

 "Haircare has always been more than just routine for me — it’s been a ritual, a form of self-care, and honestly… a bit of an obsession.

It all began in my teenage years, whipping up DIY hair masks in the kitchen, leaving behind clogged drains, sticky countertops, and very patient parents. But even back then, I was on a mission: I wanted long, strong, healthy hair — and I was determined to figure it out myself.

When I couldn’t find clean, effective products on the market, I decided to make my own. That’s how The Growth Scalp Oil was born — a little bottle of magic that transformed my hair’s health, length, and density.

Fast forward to life after my son’s birth, when postpartum hair loss hit me hard. Once again, that little bottle came to the rescue. It was then I knew: I had to share this. Women deserved better — products that were natural, luxurious, and actually worked.

So, I leaned into my French roots and teamed up with the finest French artisans to create a line of sustainable, high-performance tools and accessories. Everything you need for beautiful, thriving hair — all under one brand.

And just like that, Laffrey was born. What started in my kitchen became something much bigger: a celebration of hair, ritual, and self-love.”

— Kenza, Founder & CEO"